Short, practical reads for CEOs and business development leaders, drawn from real engagements. Client names and identifying details are removed. The lessons are intact.
A behavioral health provider opens its first outpatient clinic: private pay only, a crowded Texas market and no digital presence. What we did, and what happened in the first 15 weeks.
The premium treatment got qualified leads and zero patients for a month. The ads weren’t the problem.
“We got several calls, but of them two were viable.” The CEO was right about the problem, and wrong about the cause.
Marketing was ready before the front door was. What a clinic launch taught us about intake, after-hours calls and launch plans.
The first call script had to be thrown out. Five problems, none of them malicious. All of them from speed.
Four short PDFs. No form to fill in. Download, print and use them.
32 checks to run before paid media goes live on a new clinic or service line.
Download the PDF ↓ For CEOsSend these before your next review. The answers, or the lack of them, show where the budget is leaking.
Download the PDF ↓ For BD and admissions leadersA playbook for a new program, a new territory or a new business development hire.
Download the PDF ↓ For the CEO, marketing and BD togetherOne page, once a month, to put marketing, business development and finance on the same number.
Download the PDF ↓Looking for a quick answer? Read the frequently asked questions.
Bring it to a free 30-minute call. No pitch, just a clear look at where growth is stuck.