Growth strategy for CEO-led companies

We turn fragmented marketing into growth your CFO believes.

Multiplier aligns marketing, customer acquisition, business development, and finance around one number — the one your board actually asks about. Built for growing behavioral health, franchise, retail, e-commerce, and SaaS companies spending real money to acquire customers, without a senior marketing operator translating that spend into results.

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The pattern we see

Growth gets stuck in the space between departments.

You're spending meaningfully on paid media. Leads are coming in. But somewhere between marketing spend, lead flow, and conversion, the math stops adding up — and no one internally owns the full picture.

Cost

Cost per customer keeps climbing, and no one can say exactly why — or which channel is actually responsible.

Alignment

Marketing, customer acquisition, and finance each keep their own version of the numbers, and the three rarely reconcile in the same room.

Ownership

There's real budget in market, but no senior marketing operator translating spend into an outcome the CEO or CFO can act on.

Who we work with

If growth feels stuck somewhere between spend and outcome, this is for you.

You don't need to fit a specific size or vertical. If you're on a growth trajectory and looking for efficiency, scale, and a clear line from marketing activity to financial outcome — that's the conversation we're built for.

Behavioral Health & SUDCustomer acquisition & growth

Franchise SystemsMulti-unit lead economics

Multi-Location RetailStore-level acquisition ROI

E-CommerceAcquisition efficiency at scale

SaaS & TechnologyPipeline-to-revenue clarity

How we work

Three ways to work together — each answers a different question.

There's no single starting point we push everyone toward. The right engagement depends on the question you're actually trying to answer right now.

Growth Diagnostic & Opportunity Assessment

"What's preventing us from growing?"

A focused assessment that identifies the highest-impact opportunities across customer acquisition, marketing efficiency, referral development, and operations — with a prioritized 90-day roadmap.

3–4 wks

Short

OutcomeExecutive clarity on where to focus next.

Strategic Growth Leadership

"How do we execute and stay accountable?"

Embedded partnership with your leadership team to align marketing, customer acquisition, outreach, and operations around measurable goals — managing partners and building the processes to scale.

6–12 mo

Long

OutcomeSustainable growth through executive leadership and operational alignment.

Market Intelligence & Growth Planning

"Where should we invest to maximize growth?"

Turns operational and marketing data into strategic decisions — covering marketing ROI & investment optimization and geographic market opportunity analysis.

8–16 wks

Medium

OutcomeGreater visibility into ROI and smarter market prioritization.

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Why Multiplier

An operator, not just a strategist.

Eighteen years turning marketing spend into measurable financial outcomes across healthcare, behavioral health, SaaS, e-commerce, and franchising. Multiplier bridges marketing and finance so CEOs and CFOs can make confident investment decisions — diagnosing the real problem within 2–4 weeks and implementing changes that typically grow margin without growing budget.

Years in growth & marketing

2–4

Weeks to real diagnosis

M+F

Marketing bridged to finance

The short version

Why Multiplier exists

Multiplier started in January 2025, almost by accident. A former colleague asked for help untangling growth for a SaaS company selling permit software to property managers — connecting the dots between marketing activity and financial outcome. That one project made something clear: it was the same problem worked on for 18 years, whether the client was a Fortune-scale healthcare system, a global technology company, or an HR-tech startup halfway around the world. So Multiplier became a practice built around the thing almost every growing company needs — marketing translated into a number the finance team believes.

In their words

What it's like to work together.

"Mukta knows how to work backwards from a revenue goal to creating a marketing vision that will grow the business. Her listening skills and problem-solving make her a pleasure to work with."

Danielle Garcia, MBASales Director, UHS

"We brought Mukta in to get a clear picture of ROI across email, SEO, and SEM. Together we built a model that gave us real spend-to-lead clarity — and a way to keep improving it."

Katie SchaefferHead of Sales & Marketing, Park M

"Mukta served on our board and greatly improved our marketing brand and strategy — always willing to contribute, and able to explain it in plain, common-sense language."

Tom Starling, Ed.D.CEO, Mental Health America (MidSouth)

"Mukta is patient, collaborative, and generous with her deep expertise in paid, organic, and digital growth — with a laser focus on performance and a strategic long-term view."

Britt BeckerSenior Director, Growth Marketing, Asurion