The questions CEOs and business development leaders ask us most, about working with Multiplier and about growing a behavioral health or addiction treatment program.
Multiplier Insights helps CEO-led companies turn marketing spend into growth the CFO believes. We align marketing, customer acquisition, business development and finance around one growth number, then build the plan and the operating rhythm to hit it. Most of our work is in behavioral health and addiction treatment, and we also work with franchise, multi-location retail, e-commerce and SaaS companies.
Companies that are spending real money to acquire customers but don’t have a senior marketing leader who owns the full picture from spend to revenue. That’s typically organizations with roughly $2M to $50M in revenue, a CEO who is carrying marketing decisions personally, and agencies or freelancers who need direction and accountability.
An agency executes a channel: ads, SEO, social. We sit on your side of the table. We decide which channels deserve the budget, set the targets, manage the agencies and freelancers against them, and connect the results to admissions and revenue. Many of our clients keep their agencies; they just finally get someone who can tell them what’s working.
It’s close, and it’s the term many people search for. The difference is focus: we’re less about running a marketing department and more about fixing the space between marketing, customer acquisition and finance, where growth usually gets stuck. You get senior marketing leadership, part-time, tied to a number your board cares about.
Most clients start with a Growth Diagnostic: three to four weeks, a fixed scope, and a 90-day roadmap at the end. After that you decide whether it’s worth doing more. Some go on to an embedded 6–12 month engagement; others take the roadmap and run with it.
The diagnosis comes in two to four weeks. Operational fixes (tracking, targeting, intake, reporting) usually show up within the first one to two months. Building a new acquisition channel from nothing takes longer, typically a full quarter before the numbers are stable enough to scale.
Yes. Most of our work is making the people and partners you already have more effective: clear goals, shared reporting, and one owner accountable for the outcome. Where there’s a gap, we help you hire or bring in the right specialist.
Start by finding where you’re losing people you’ve already paid for. In most centers the biggest leaks are between the call and the admission: missed calls, slow callbacks, unqualified leads counted as wins, and payment conversations staff aren’t trained for. Fix those before increasing spend. Then grow the channels that produce admissions, not just calls.
Cost per admission. Cost per lead rewards volume, and in addiction treatment a large share of calls will never become patients: wrong level of care, insurance you don’t take, out of area. Define what a qualified call is, report cost per qualified call and cost per admission, and have your ad platforms optimize toward qualified calls, not all calls.
You need three things: call and form tracking that ties each inquiry to its source, a shared definition of a qualified lead, and reporting that follows each lead to an admission. Without all three, every channel looks like it’s working, or none do. Setting this up is usually the first thing we fix.
Google restricts addiction treatment ads. Most providers need third-party certification (commonly LegitScript) before they can run them, and ads, landing pages and claims have to meet healthcare advertising rules. Beyond Google’s policy, watch your language on outcomes, “FDA approved” vs “FDA cleared”, insurance and reimbursement, and anything that could be read as an inducement. This isn’t legal advice, so have counsel review your materials.
Read: In Behavioral Health, Compliance Is Part of Marketing →
Before the ads: positioning, a website built to convert, call tracking, and an intake process that can answer and convert calls from day one. Put the phone line, intake inbox and the person answering them on the launch plan with the same deadline as the website. Launch paid search once someone is ready to pick up the phone, then scale what the data proves.
Expect price comparison and plan for it. Lead with the lower-risk entry service rather than your most expensive treatment, train intake to talk about value and payment options confidently, and build a clinical pathway from the entry service to advanced care. Report each service line separately so the economics are clear.
Both, in sequence. Paid search produces inquiries quickly and tells you which searches convert, but it stops the moment you stop paying. SEO and local search take months to build and then keep producing. New programs usually lean on paid search first while the organic foundation (local listings, reviews, useful content) is built.
Start local and in person. Cold calls tend to stop at the front desk; visits to smaller, physician-owned practices open more doors. Make it a two-way relationship: explain how you’ll help their patients too. Make it easy to refer: a fax number and direct line on your website, simple referral materials, and fast follow-up.
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