Mukta didn't set out to start a consulting practice.
She set out to solve one problem, over and over, for eighteen years: why does marketing spend and business outcome so rarely speak the same language? Multiplier is what happens when that problem finally gets a name.
An old colleague, a favor, and a pattern that wouldn't go away
In January 2025, a former colleague reached out asking for help untangling growth for a SaaS company selling parking-permit software to building management companies. Mukta took it on as a favor — and quickly realized she'd been solving this exact problem for eighteen years, in one form or another. Whether the client was a Fortune-scale healthcare system, a global technology company, or an HR-tech startup on the other side of the world, the underlying question never changed: where is marketing spend actually turning into business results, and where is it just spend?
That realization became Multiplier — a practice built around the thing almost every growing company needs and almost none of them have in-house: someone who sits fluently between the marketing team and the finance team, and can translate one into the other.
An operator first, a strategist second.
Mukta's career has moved between in-house growth leadership and outside advisory work — but the job has always been the same: make marketing spend accountable to a business outcome.
A seat on the board, not just the org chart
Mukta has served on the board of Mental Health America (MidSouth affiliate), contributing to the organization's marketing brand and strategy — the same instinct for clear, common-sense growth thinking that shows up in every Multiplier engagement.
People she's worked with, on what it's actually like.
"When we expanded our services to add an outpatient clinic, we had clinical covered. Marketing was a gap. We needed someone who could walk in, figure it out, and execute without us managing the process. That's exactly what Mukta did. Her role shifted on us more than once as we clarified what our business actually needed. She never flinched. She recalibrated, took ownership of the new scope, and kept driving."
"She built our brand, our web presence, our community strategy, and our paid media program from scratch. Inside two months we had a real acquisition engine running, not a plan on a slide, an actual pipeline bringing patients in the door. What set her apart wasn't just execution. It was how she works: analytical, collaborative, and direct about holding people accountable to finishing things. She pushed our team in the right ways."
"She never made it our problem. She came with a point of view, made decisions, and kept us informed without needing constant direction. If you lead a behavioral health organization and need marketing leadership without the full-time overhead, consider speaking with Mukta."
"Mukta knows how to work backwards from a revenue goal to creating a marketing vision that will grow the business. Her listening skills and problem-solving make her a pleasure to work with."
"Mukta and I worked together on a number of challenging initiatives. She's a detail-oriented subject matter expert who brought a wealth of applicable experience to every problem we tackled."
Talk to Mukta directly.
Every engagement starts with a 30-minute conversation — with her, not a sales team.